Back in July I had a bit of a play with Facebook’s Spark AR tool for creating augmented reality (AR) effects on Instagram and Facebook filters.
As it was the 2020 Euros and somehow England got into the final. ‘It’s coming home’ became quite a saying across almost every possible outlet, social platform and even a regular saying and joke in normal conversation.
Naturally I had to ride the wave.
I made a spinning ‘it’s coming home’ filter on Spark and was pretty pleased with the stats over the 3 days I published it for over the Euro 2020 final weekend in July.
First I created the graphic in Photoshop as a png
I added the England Flag and the Euro 2020 trophy (optimistically of course) and saved as a png
Pulling that into Spark AR studio, adding it as a texture to the head occluder effect in Spark – the effect that makes things rotate round someone’s head – played with a bunch of settings for colour and transparency/display and sizing and then saved it ready for publishing.
Facebook suggest it could be 1-2 weeks until something gets published on the platforms chosen , but amazingly this got published just in time (within 12 hours!) and went live as an available spinning head filter for Insta and Facebook filters for the Euro 2020 Final weekend.
With no promotion at all, stats were pretty impressive (to me at least anyway) over 3 days – Friday – Sunday of the final weekend:
Check these stats out!
303 shares – meaning 303 people actually used it and posted it to their wall.
4.3k people opened the filter (i think this means added it to their filter options)
1.5k people actually took a photo with it (no, 1499 of these were not me!)
Amazing – might make some more!